For example, let's say a project launched the "PROJ" token on BNB Chain, but did not add any BNB-PROJ (or any other [TOKEN]-PROJ combination) liquidity to the ApeSwap DEX. In this example, a user would not be able to swap into the PROJ token with any other assets, because there is no liquidity on the DEX to swap with. It is impossible to push BNB into a liquidity pool and pull out PROJ, because there are no PROJ tokens on the ApeSwap DEX.